Welcome to Intel

Posted on December 14, 2006 | Permalink

By Lane Casteix

You have landed in SPAR's Intelligence Section. This is where we post "intel" gathered by our "agents in the field" that will aid you in making informed decisions, concerning your marketing, advertising, and promotions. Intel will present commentary along with articles and links to articles found elsewhere on the web that are timely and contain important information you will find helpful.

Intel will be updated frequently, so bookmark this page and refer back here often for the latest information.

Packaging Goes High Tech!

Posted on April 13, 2010 | Permalink

By Lane Casteix

Medea Vodka, an upscale vodka out of Holland, has introduced a striking new package that includes a programmable LED display on the bottle. You can create up to six personal messages with as many as 255 characters in each to play on the bottle.

And if you can't figure out how to use it, here are the handy programming instructions with a suggested application.

How to Program a Message on Your MEDEA Bottle from Medea Spirits on Vimeo.

Nice tag on that last vid!

Old Spice Commercials

Posted on March 18, 2010 | Permalink

By Lane Casteix

I haven't used Old Spice since I was a teenager (yes, a long time ago and another galaxy), but these commercials just might make me try it again. Not because of the messages, but because they are so darn well done!

Posted on February 8, 2010 | Permalink

By Lane Casteix

Monday morning and New Orleans is recovering from an all night party. Many schools and business are closed or experiencing high absenteeism.

I predicted a win for the Saints by 7 and missed by a half. They clearly showed they have what it takes to be world champions. In the second half of the game you saw the powerhouse Saints with their mojo back. It was an impressive performance.

The Super Bowl commercials were not as good as in years past but there were a few winners. if you want to see them all, Ad Age has them up for your viewing pleasure.

Who dat?!

It's that time again! II

Posted on February 4, 2010 | Permalink

By Lane Casteix

This time I am talking about the Super Bowl and its commercials.

This one is from our old friend Doritos and was "banned". Not too hard to see why.

Evidently this one from Doritos made the cut.

And here is Go Daddy's "banned" commercial Lola.

I didn't know Bret had recovered from the whoop-ass the Who Dats put on him.

And there will be more to come....

It's that time again!

Posted on February 4, 2010 | Permalink

By Lane Casteix

No, not the Super Bowl (but it is that as well). I mean the 2010 Winter Olympics!

And what does that have to do with advertising you ask?

Ever pay much attention to the "uniforms" of the different nations? Here are a few interesting ones to refresh your memory.

But this year Ralph Lauren designed them for the Americans. Remember how small the little polo player logo is on your RL shirt. Check it out now!

I guess Ralph really wants everyone to know who designed it? Or maybe every U.S. Olympic Team member is actually on the U.S. polo team? Including the winter team?

I sure hope they don't flip their collars up like that! Who decided that was cool? It isn't!