SPAR, Inc. is a New Orleans advertising agency and design studio that offers creative marketing solutions to the most complex package design, advertising, and promotional problems. We work with you as a partner to give your product or service an identity, a voice, and a presence in the marketplace.

Successful brands are visible to the consumer and speak with a clear, consistent voice. The products and services you use are the ones you know and trust. This is the foundation of brand building. Our purpose is to help your consumers build awareness and trust in your brands.Your success is as important to us as it is to you.


Caribou Crossing Single Barrel Canadian captures Northern Lights on the package!

Caribou Cross BoxBotSPAR was asked by the Sazerac Company to design the package for a radically new Canadian whisky product, something that had never been done successfully before, a single barrel Canadian whisky. The Sazerac owned Buffalo Trace Distillery in Kentucky was the first distillery to ever offer a single barrel bourbon whiskey (with an “e”), Blanton’s Single Barrel Bourbon.

Single Barrel Canadian (or bourbon) is the product of a single barrel that is not blended with any other barrels. That means the barrels must be very carefully selection of only the finest whisky, so the product remains consistent in flavor and quality from bottling to bottling and year in and year out, which is a formidable task for the master distiller. Blanton’s started a trend in ultra-premium bourbons, when it was followed by other single barrel bourbons from the Buffalo Trace Distillery and eventually other bourbon distilleries. Buffalo Trace intended to be first with a successful single barrel Canadian, and the package had to be very special to support that.

A caribou image was a given considering the name, so the challenge became how do we make it special? The “northern lights” (aurora borealis) was chosen to be combined with the silhouetted caribou image using holographic paper to print the medallion label on the bottle and the gift box. The holographic material changes colors as the viewing angle changes, much like the northern lights change colors and shapes on a bright wintry night in northern latitudes. This effect emphasizes the Canadian origins of the product and gives the brand significant shelf presence.

Both the whisky inside and the package have been well received in the marketplace and by spirits writers given samples to critique.

Winner AIMCAL Marketing Award – The judges loved the Northern Lights effect the holographic material provides. “It’s a very effective use of the image and film underneath,” noted one judge. “Great design and execution,” concluded another.

Gold Medal – National Association of Container Distributors – A complicated judging system where the package is scored by outside judges in a number of categories.

“People’s Choice” Winner – National Association of Container Distributors – A coveted prize where NACD members choose their favorite from among all winners.

Bronze Medal, Packaging Division, San Francisco World Spirits Competition

Double Gold Medal, Tasting Division, San Francisco World Spirits Competition

Canadian Whisky Awards Winner