Dress for success….

How your advertising looks can speak volumes.

Posted on December 15, 2006 | Permalink

Linked Article by Bill Fritsch

About a year ago I congratulated the CEO of a major Northwest health-care provider on the launch of a series of well-produced television commercials. This organization had struggled with quality perception issues for years.

I asked how the commercials were doing in terms of generating business. He replied that they no longer looked at television commercials as a way to drive business to particular service categories.

“It almost doesn’t matter what the subject matter is. Whenever we run a television campaign, consumer perception of the quality of our doctors and our medicine goes up dramatically. And this affects the whole system positively.”

Yet the TV commercials said not a word about quality of medicine. More