Packaging you can “taste.”

Tastes as good as the contents?

Posted on January 17, 2007 | Permalink

By Lane Casteix

Package design has traditionally focused on the “look” of the food or drink by featuring the product in a delicious, mouth-watering presentation designed to get you to say something like, “That sure looks good! I must have one!” That is changing with technology.

We have always known that taste was really mostly olfactory; that is, in a way, we taste with our noses. The packaging industry has never used a taste or smell appeal but mostly appealed to either sight (the luscious-looking dish or drink) or to our imagination. That is changing. An outfit called ScentSational Technologies wants you to smell the contents of the package as well, understanding the major role olfactory senses play in taste. The following linked article is interesting and may be something you can use as part of your next package design. More…