Boru Vodka Package

A Striking New Design

Posted on February 27, 2007 | Permalink

By Lane Casteix

With a case of wish-we-had-designed-that, we see that Boru Vodka has introduced their new package. The new package design represents a dramatic break from from the major ultra-premium vodka packages, which is sure to set it apart on the shelf as something special. The fresh, clean, minimalist design just screams that the product inside is pure and of high quality. We think it is a winner!

We certainly hope this is a trend away from what have become boring and herd-like package designs in the Belvedere tradition, being copied by just about everyone who can muster up enough money to get an entry in the over-crowded, ultra-premium vodka category.