Why be normal?

New Ad Medium!

Posted on February 27, 2007 | Permalink

By Lane Casteix

Everyone has a cell phone these days, and while most of us probably use the ring tones that came with the phone, many others use downloaded ring tones. In a stroll through WallyWorld or your favorite grocery, you will hear phones ringing with all manner of "tunes" from hip hop to country and western and all points in between. Did you know that downloaded ring tones were a $600,000,000.00 business last year? Me either. Most of these downloads are "snippets" of popular songs, but some enterprising musicians are creating ring tones for that use alone. Check out their selections.

I especially like the catchy tune called "Devil Spawn", which is a commentary on those battery powered widgets we have on our belts and in our purses. Another favorite is "Phone, Phone, Phone", which is kind of a straight forward (and urgent!) call to action when you get a call on your "Devil Spawn".

Who knows where this will go, but I see advertising opportunities for custom branded ring tones for your favorite product. Think about the possibilities.