Advertising Works!

Here is how to get the most out of it.

Posted on March 6, 2007 | Permalink

By Lane Casteix

Here is an article found in americanchronicle.com that describes research done by McGraw Hill that supports the case for advertising. While there are seven basic ways to reach your customer, advertising is still the most cost effective. However, it must be done right.

While I don't agree with every single point in this article, it does give some very sound, fundamental advice on using various promotional mediums, especially advertising. It is worth a read.