Brand Permission

Does your brand have permission to do what you are asking it to do?

Posted on March 19, 2007 | Permalink

By Lane Casteix

One of my favorite web sites, Stealing Share, has an interesting article on branding and the question of whether or not your brand can do what you are asking of it. Brands have limitations and a savvy owner or manager understands what they are. I think it was Dirty Harry who said, "A brand has to know its limitations." No, wait, maybe that is a "man" has to know ...? You get the point. Read the article here and see if your brand has permission to do what you are asking it to do.