Vodka Packaging - Less is more....

Posted on April 12, 2007 | Permalink

By Lane Casteix

I'm so happy! We are finally moving past that period of over-wrought and over-the-top vodka packaging that has been so popular almost across the board but especially in the high end. I am referring to the frosted, gilded, "blingie" packaging of brands like Grey Goose, Belvedere, Chopin and numerous others who tried unsuccessfully to imitate them.

We have moved into a period of less = more. Take a look at the sampling of new vodka packages hitting the market, like Skyy 90, Boru Vodka, Silk Vodka, and Square One. They are all decorated in a minimalist fashion, which presents the brands as clean and pure. The frosting is mostly gone and the silly illustrations showing through "windows" in the frosting are also disappearing. That design trend has run its course. Goodbye! Good riddance!

I would like to point out that the Rain package, which we designed "way back" in 2000, was the first to shift away from this over-decoration trend. We gave Rain a cleaner look with a modern minimalist logo, which distinguished it from other vodkas out there. Rain stood out on the shelf because of this!