Advertising Works! - Part 2

Watch two ad execs get duped!

Posted on May 1, 2007 | Permalink

By Lane Casteix

Here is a video produced in the UK demonstrating how well subliminal advertising works. You will see two advertising executives being taken in, which I assume is a legit experiment, but perhaps this is only an elaborate hoax.

It is also interesting that some of the comments in the very beginning of the clip say things I have been saying right here about the purpose of advertising being to give the consumer a sense of familiarity with the product. It is all about making him/her feel comfortable with the product, as if it is an old and trusted friend.

Watch the clip and enjoy. Warning: it is 6:39 minutes long but worth the time.