Get a Mac!

Posted on July 10, 2007 | Permalink

By Lane Casteix

The Mac computer by Apple is a mainstay of graphics departments and ad agencies. SPAR uses Macs almost exclusively and has since we got our first computer back in the eighties. From the start the Mac graphic user interface (GUI) seemed perfectly suited for graphics people who by their nature are very "visually oriented" in the way they work. The fact that the best graphics software was for a long time only available on the Mac also helped endear the platform to designers.

Steve Jobs of Apple made a marketing decision years ago that doomed the Mac to a secondary position behind the PC and the MS DOS operating system, when he refused to license the Mac OS to other computer manufacturers (except for a brief period in the nineties).

All that is water under the marketing bridge. Apple's stock is growing in value steadily, and much of that has to do with the innovations Steve Jobs is bringing to the computer industry these days, not to mention entertainment and communications with the iPod, iTunes, and now, the iPhone.

This is bringing new attention to the Mac, and Mac users are growing in numbers, as they discover the many advantages of the Mac OS. Which brings me to the subject of this post - advertising (that is our business!).

Apple has come out with a series of outstanding commercials, comparing the PC to the Mac, which I am sure all of you have seen at least a few. This series has been hugely successful for Apple and has helped grow the Mac business. If you want to see the whole series and catch any you might have missed, go here.

What is really great about these commercials is their consistency, the clear messages, and the way that message is presented in a humorous and entertaining way. You enjoy the commercial and come away better informed without being lectured. Each commercial does an amazing job or re-enforcing the others. These are among the top commercials ever.