BOOM!!!!!
Posted on October 18, 2007 | Permalink
By Lane Casteix
What is the largest single demographic (26% of the US population in 2007)? Which demo is sitting on $2 trillion in spending power? Which demo has the most disposable income? Which demo has a poverty rate lower than any other demo? Which demo currently owns 80% of the financial assets in the US?
If you answered the "baby boomers" to all of the above questions you would be a winner. Then why are "we" so underrepresented in TV shows and commercials? Why does it seem everyone is targeting a much younger (and less affluent) market?
I believe it was the movie Jerry Maguire where Rod Tidwell (Cuba Gooding, Jr.), the professional athlete, tells his agent Jerry Maguire (Tom Cruise), "Show me the money!" I just did.
Here are some links to boomer sites you might find useful.