The Customer Is In Charge - Update.

Posted on November 27, 2007 | Permalink

By Lane Casteix

This article about a study done in the UK gives further evidence that the customer is in charge. As the article suggests customers reject online advertising as a buying decision tool in favor of customer reviews, forums, and blogs. What other customers think about the product is far more important to them than what you say in your advertising.

What this means is, as a marketer, you need to know what your customers are saying about your brand - and be prepared to take immediate action on that information.