Phoney Marketing - Brand Killer!

Posted on December 12, 2007 | Permalink

By Lane Casteix

Advertising Age has an article about marketer's phoniness. Are we what we say we are? Do we live up to the values we claim we stand for? Yet another way - do we walk the walk or just talk the talk?

"In today's experience economy, where people increasingly bypass commoditized goods and services to spend time with companies that stage engaging experiences, authenticity is becoming the new consumer sensibility. Consumers purchase offerings based on how well those purchases conform to their self-image."

In other words, purchases are an emotional personal experience, and until marketers understand that, they will remain an untrusted commodity and not a brand. As I have been saying, "The brands you use are the ones you know and trust."

If you are selling goods and services - and building a brand - the article Stop Dishing the Phoniness, Marketers is worth the read.