Is it real or is it Photoshop?

Posted on December 4, 2007 | Permalink

By Lane Casteix

We all know the images we see in ads have often been, shall we say, "enhanced"? What many of you don't know is how much. With the advent of computers and digital enhancement software like Photoshop, "how much" becomes "a lot"! This video clip will give you a pretty good idea what is possible. The first part was largely "old tech" makeup and a really good stylist, followed by good lighting and a photographer who knows what he is doing, but the last part is Photoshop.