It is Super Bowl ad time again!

Posted on January 29, 2008 | Permalink

By Lane Casteix

Who will have the most creative (and talked about) ad in this year's Super Bowl? My money is on the Pepsi ad that has no sound. Yes, no sound. It is an ad performed by deaf people who invite you into their world of silence and share one of their inside jokes with you. Love the subtitles even for the car horn and the barking dog. It is brilliant and by its silence will attract attention ("Hey, you hit the mute button, Bill?")