Who says the package isn't important?

Posted on January 21, 2008 | Permalink

By Lane Casteix

Microsoft has recently repackaged their notebook mouse and created a "Mac friendly" package. Mac users spurned the product even though the mouse works on either platform. That should come as no surprise, because the package more or less screamed PC. The "Vista friendly" logo didn't help.

So they repackaged the mouse to attract a Mac user. Now the mouse is available in two different packages - same mouse, and either one will work on either platform.

This goes to show just how important your packaging can be to sales. Microsoft was throwing away sales, because the package didn't look Mac friendly, and copy on the package seemed to say the mouse inside was for a PC.