Your Advertising Slogans Are Crummy!

Posted on January 14, 2008 | Permalink

By Lane Casteix

That is the name of an article on the Ad Age web site that talks about how really lame many tag lines are. The author makes some very good points. Tag lines may sound cool to the creators, but what do they say to the consumer? - often nothing, because they are not brand specific enough to support the brand's identity.