One Inch Billboards

Posted on February 22, 2008 | Permalink

By Lane Casteix

Package Design Magazine has a very interesting article in their January/February 2008 issue on using icons and infographics to tell a product's story. The whole article is a good read, but I was particularly struck by the third part of the article sub-titled One Inch Billboards.

The article is about Molson Beer's very interesting approach to beer labels. Many companies are deleting back labels to save money, but Molson Beer is using that space to promote the brand in a very interesting way.

The back labels feature over 200 pickup lines all done in an iconic fashion that bring solid graphic continuity to the campaign. This is a marvelous and very creative idea.

And it is working! Sales shot up an impressive 40% after the new package came out!
Get the whole story here.