Pinky Vodka

Posted on February 14, 2008 | Permalink

By Lane Casteix

I am always intrigued by beverage/alcohol TV ads, mainly because they are so absolutely lame with few exceptions like the Smirnoff Vodka ad I posted here and this one below for Pinky Vodka.

It is clever, cute, and funny, which I like. It does a better job of selling the brand than most but does open up a possible troubling question. Are they suggesting you have to get smashed to fall in love? Probably not, but you could draw that conclusion.

First class package, too. Clean and elegant in keeping with the current trend and the target market - think cosmetic packaging.