Packaging Matters

Posted on March 17, 2008 | Permalink

By Lane Casteix

According to a study done by researchers at the School of Public Health at the University of Sydney (I assume in Australia), the use of plain, dull cigarette packaging would reduce the use of tobacco.

Think about that for a moment.... That implies that the current non-"plain, dull cigarette packaging" is helping sales. That means packaging can impact a brand's sales. Eureka!