"Mad Men" Impacts Advertising - Part 2

Posted on April 1, 2008 | Permalink

By Lane Casteix

Back in October I wrote about a new ad campaign for Canadian Club Canadian Whisky. The brand had slipped from a high of 3.9 million cases in 1980 to 1.3 million cases last year. It seems the only people drinking Canadian Club were, well, older men. The creators of the "Damn Right" campaign, which was Energy BBDO of Chicago, decided to turn "older men" into icons to emulate. It worked!

Since the campaign launched in November of 2007 Canadian Club has enjoyed a 4.4% increase in sales. And that, folks, is huge for a brand slipping into obscurity! It outpaced the category and the category leader.