Advertisers Are Skeptical of Mobile

Posted on June 4, 2008 | Permalink

By Lane Casteix

So far it looks like the mobile market will be only $1.72bn in 2008. That may sound like a lot but it isn't. The potential is much larger. The problem is the big advertising spenders have not committed to the medium yet. The main concerns seem to be ROI and high cost. See the article on mobile advertising here.

What we are calling "mobile advertising" today is really only advertising on mobile devices. True mobile advertising does not exist. When it combines user profiling, location, and communication with unique mobile inventory, then we will have something.

Personally, I still have my doubts about how well receiving ads on your mobile phone will be received by users, but I seem to be in the minority. Others think this medium has huge upward possibilities.

Stay tuned....