Email Grows But Traditional DM Media Declines
Posted on June 4, 2008 | Permalink
By Lane Casteix
We all hate those intrusive email messages cluttering up our inbox. Well, maybe not all. I get a lot of email that I have subscribed to, much of it is business related that helps me stay in touch with what is going on in this business, and some of that content becomes subject matter here in Intel.
Like this one....
According to a recent survey, of the firms polled, 72% send e-mail to customers, a 10% increase over 2007. And over half of those intend to increase email activity next year. At the same time traditional media numbers are down.