Should You Run an Ad During the Super Bowl or Not?

Posted on January 26, 2009 | Permalink

By Lane Casteix

Are you sitting out there paralyzed by indecision on whether to drop that $3,000,000.00 on a Super Bowl spot or not? (There is still time as of today.) Yes, I know you have heard they aren't really effective and no one remembers your name a year (and $3,000,000.00) later, at least according to this article.

But then we have a rebuttal to that argument, which has case studies of how advertising during the big game increased sales.

Anheuser-Busch claims advertising during the Super Bowl game has created a whole new "beer occasion" other than the summer for them. Hyundai claims their ads drove 300,000 visitors to their web site during the game, for 25,000 good sales leads. Go-Daddy claims their advertising during the game has driven their share of market from 16% to 32%.

Those are hard numbers to argue with. It would seem that a $3,000,000.00 Super Bowl ad can be a good buy. So, what are you waiting for?