Feelings, nothing more than feelings....
Posted on April 23, 2009 | Permalink
By Lane Casteix
I know I am not the only one saying this, and this is not the first time I have said it, nor will it be the last, but the key to marketing your product is to touch them inside - feelings!
You can say all you want about all the wonderful brand attributes, distilled 30 times, lasts longer, costs less, whatever, but unless you can get them to think in terms of how they will be personally affected by the brand. "I feeeel good!" (James Brown) "...Because it makes me look good, important, smart, pretty, handsome, intelligent, savvy, or (name-your-emotion here)", then you won't sell them.