General Mills Retro Packages

Posted on April 1, 2009 | Permalink

By Lane Casteix

General Mills is reintroducing some of their brands in retro packages. As a package designer the idea of retro packages, or perhaps pseudo-retro packages, appeals to me in certain situations. As pointed out here, where you can see the packages, these cereals are mostly consumed by kids. Is the concept lost on them? Perhaps, but parents buy the cereals.