Prospering in a Down Economy - Part 4
Posted on April 6, 2009 | Permalink
By Lane Casteix
Further evidence has come out of a study that companies who reduced promotional spending in recessionary economies lost more business to private label brands and most of that business was never regained when the economy recovered. By contrast businesses that maintained promotional spends through recessionary economies lost less business and were better positioned to grow on the up side of the recession.