Sleek New Vodka

Posted on April 1, 2009 | Permalink

By Lane Casteix

Vodka? Or is it something else? This package design for DQ Vodka is, according to several writers, based on the design of a nuclear reactor. Ohhh-kaaay! Why?

I don't get the nuclear reactor connection, and frankly, it looks more like a column still used in making vodka to me.

The package is very unusual and visually appealing. It pours from a central shaft, which aerates the vodka, allowing it to breathe (not sure why that is good for vodka?). One of SPAR's art directors said it looked like a man's cologne package. Maybe that was their intention?