The Continuing Tropicana Saga

Posted on April 3, 2009 | Permalink

By Lane Casteix

This is not good. Tropicana takes yet another hit seemingly related to the recently abandoned package redesign for their orange juice line. Sales down 20%!

A spokes person for the company denies we should be connecting dots to the packaging, but their sales decline is way below the market. Tropicana has resorted to discounting from their premium pricing to encourage sales.