Tropicana Trop50 Package

Posted on April 1, 2009 | Permalink

By Lane Casteix

I commented on the Tropicana Orange Juice package designed by the Arnell Group recently. Yes, the one they withdrew from the market. They have just launched Trop50, with 50% less sugar in the Arnell package.

It still looks generic and the name needs to be switched around. You know - to the same way it is done on book spines? You tilt your head to the right to read the spines. Years of conditioning are hard to ignore, but maybe Arnell has some research that rejects that?

As an aside, my wife bought a carton of the regular Tropicana OJ, which was in the new (now discontinued) package. I was excited I would get to actually touch the "little squeezable orange" closure, but it had the original orange plastic screw cap from the old package! I guess Louisiana didn't rate the new closure. May have to seek out some Trop50 to get to feel the new closure.