Herbsaint Absinthe is back.
Posted on July 8, 2009 | Permalink
By Lane Casteix
At a Tales of the Cocktail event in New Orleans today, Sazerac Company, Inc. announced that Herbsaint Absinthe is coming back.
It took a while to come to fruition, and it isn't all the way there yet, as some packaging elements are still in production, but Herbsaint Absinthe is coming back in its ORIGINAL recipe form.
Yes, I said the "ORIGINAL RECIPE" - from 1936!
It is being presented at Tales of the Cocktail in New Orleans on Saturday July 11 at the Royal Ballroom Salon C or the Hotel Monteleone 12:30pm to 2:00, where sample tasting is available for free.
Unfortunately, final roll-out will not be until the fall, probably October. So, get in line for one of the first bottles.
The new/old Herbsaint Absinthe comes just in time; I am almost out. My wife has been using it in spinach dishes a lot lately, leaving me precious little for my Sazerac Cocktails.
The label is really a new/old version of the original 1936 label. The arrangement of the elements was largely driven by a strong desire to replicate the original package and government ruling as the design went through several submissions for COLA approval before they relented and finally approved it. Other elements are also true to the original package to the extent possible. The old metal screw cap is gone however, in favor of a cork finish - won't miss that!
Anyway, nice to have the original back.


