Tales of the Cocktail

Posted on July 8, 2009 | Permalink

By Lane Casteix

Today, July 8, 2009, Tales of the Cocktail kicks off. This annual event set in summertime (hot and damp) New Orleans is beginning to draw significant tourist numbers to the city during what is otherwise an off season.

One of our clients, Sazerac Company, Inc, based in New Orleans, plays a major role in the event. This year, among other things, they will announce the re-introduction of a new "old" product. Can't reveal that yet but will be doing so shortly on Twitter (@lanecasteix) as they make the announcement later today.