The Future of Advertising

Posted on July 9, 2009 | Permalink

By Lane Casteix

I wrote about the rise of content marketing a while back. The tempo of the change from interruption marketing to content marketing continues increasing unabated. I came across this article about small businesses taking advantage of digital marketing, specifically content marketing where the message is the entertainment. There are some very good videos in the article that help make the point. Well worth the watch, especially the Post-It Notes ad, which doesn't really even mention the product.

Can money be made using content marketing? You bet, and Dell computers proved it. Once others figure out the formula you will see many more success stories like Dell's.

Those who are early adopters will move into the lead. This is truly a case of "you-snooze-you-looze"! But you had better get it right, because getting it wrong will cost you. Here is an excellent article on wineries and social media. Some get it but many do not. The comments section of this article is where much of the meat of the discussion is taking place, so read it all. You will be rewarded.

And lastly, content marketing is not free or even cheap. Done right it is very expensive in terms of time (labor) spent against a successful execution. Most business owners do not have the understanding to make it work much less the extra hours available that are needed to execute a campaign successfully. It is a commitment of the first order! That means a hire within the company or an digital marketing agency.