Facts or Flavor?

Posted on October 5, 2009 | Permalink

By Lane Casteix

My pet chickens think I am a rooster, and it isn’t because I look like one; it is their perception of me. Much like a real rooster I take care of my hens and provide them with food, shelter, and protection – and lots of tasty treats. I satisfy their most basic needs, but do you think that is the reason they like me?

“Hey, there’s the ‘rooster’ that built our coop, feeds us and protects us! Let’s go show some gratitude!”

When I walk outside they come running and are very interested in me, until they figure out I am not holding a dish of treats like grapes or watermelon.

More likely they thought, “Hey, there is our ‘rooster’, and maybe he has some delicious treats for us!”

Successful brands are perceived as “roosters” in that they fulfill some deep personal desire in their customers. Is your marketing offering your customers facts or flavor?