Who needs a rooster?

Posted on October 7, 2009 | Permalink

By Lane Casteix

Did you know you can get eggs from a hen without the rooster? (Kind of distressing for us males, when you think about that.) The rooster is a “logical requirement” for the process, but the “roosterless” egg is just as high in nourishment, just as tasty, and even more desirable by me (no rooster to wake me or my neighbors up).

A successful brand often does not have a logic component. My hens “sing the egg song” when they are about to lay an egg. The emotional content is there for them without the logic component.

Solid successful brands are not always logical. Is Harley Davidson logical? You can buy cheaper bikes and even better ones, but HD is an enduring brand that defies logic, because its customers have a deep emotional attachment to the brand.

Heart trumps logic.