The BIG Five-OH!

Posted on December 19, 2006 | Permalink

By Lane Casteix

As of December 17, 2006, SPAR is officially fifty years old. That's right fifty (50) as in five-oh! Hard to imagine that this advertising agency was incorporated way back in 1956!

Back then we had three clients, Magnolia Liquor Company, Sazerac Company, and Bacardi. Today, well, today things are a bit different. Sazerac and Bacardi are still around, and Magnolia is now called Republic Beverage with several divisions in multiple states. We have added more beverage/alcohol clients like Brown-Forman and Diageo as well as a Japanese restaurant chain, Yoko, plus Southern Shading, a supplier of structural shading systems to name a few.

Today, SPAR is a stand-alone agency with a rapidly growing client base. After having survived in the wake of Katrina, we are looking for double-digit growth in 2007. It has been a good year and getting better all the time.

And if fifty isn't enough, I have been here thirty-three of those fifty years. Gosh, I feel old now! But I can't retire yet, there is too much left to do and too much more fun to have.