Bella Brew Coffee Shop Identity Package

Bella Brew Coffee Shop opened in July of 2007 against stiff competition from national chains. They needed an identity that set them apart as a different kind of coffee shop. They offer many of the same items as others, but their confections were as special as their coffees. The logo needed to reflect that, which it does in the stacked stylized coffee cups, resembling cakes, in the middle. The colors were chosen to match the colorful interior of the store

Silver ADDY 2008 New Orleans Ad Club