Gemini Spirits and Wines identity Package
Formerly the Monsieur Henri Wine Company, when the owners decided to rename the company and re-brand it with more focus on spirits, they came to SPAR, Inc. The Gemini name was selected by the company leadership for its symbolism of the twins and the twin product lines it was now focused on - spirits and wines. The Gemini constellation was a given as part of the design and specifically requested by the client. How to use that in manner that was both new and exciting became the challenge.