SPAR's New Logo
As soon as we dried off from the flood and had reassessed ourselves in our new post-Katrina world, we all agreed for the need for a new logo to better express what SPAR had become as a result of the experience we had in late 2005. We began the process with a "brand essence" review in which we redefined our identity. The new logo is part of what came out of that process. It is more modern and upbeat than the logo we used before.
Silver ADDY Award 2007