Taaka Vodka
Taaka Vodka is an institution in Louisiana. They have been advertising on outdoor boards for over 30 years. The challenge is to make the designs look fresh year after year. In a dramatic break from tradition, we elected to leave the bottle off the design (Gads!), make the cocktail the star, and present it as delicious-looking as possible. Our reasoning was the brand’s package was so well known, and expected, having it missing from the design would create notice. It did!