Benchmark Bourbon Package

Buffalo Trace Distillery asked SPAR to update their Benchmark Kentucky Straight Bourbon Package. Their direction was very simple – “Keep the package simple and emphasize the ‘Old No 8 Brand’ identity.” SPAR’s designers chose to break from traditional use of gold and substitute a bronze foil instead, which sets the package apart on the shelf.

UPDATE: Another SPAR packaging success story! We are hearing now that Benchmark Kentucky Straight Bourbon is enjoying increased sales and the package is getting the credit. They won't let me say how much, but it is a lot!