Eagle Rare Package Design

Buffalo Trace Distillery approached SPAR to create a package design for their new Eagle Rare Single Barrel Bourbon, an ultra premium product that is made from carefully selected individual barrels of whiskey. The brand would not get any real promotional support and would have to stand or fail on the package and the product inside. Both the bourbon and the package received high acclaim. Eagle Rare Single Barrel Bourbon became a run-away success. The brand's owner attributes its immediate growth mainly to its striking and rich looking package design, which draws attention to it on the shelf and says, "I am worth it!"

http://www.greatbourbon.com/

Gold ADDY Award 2001 New Orleans Ad Club
Bronze Award Winner - 2010 Los Angeles International Wine and Spirits Competition