
Denaka Vodka Flavors Packages
Denaka Vodka was introducing a flavored vodka series line extension and came to SPAR to do the designs. In the process they also decided to redesign the parent brand and bring the flavors in line with that. We were to keep the distinctive triangular bottle, but the client specifically requested a see-through effect from the back label. The shape of the bottle presented serious challenges to the effectiveness of this technique, but after creative experimentation the SPAR designers developed a design by which we could make that work effectively. The new package is stunning on the shelf and brings the Denaka package into the 21st century while maintaining its established look.

