Thomas H. Handy Package Design

SPAR has developed a solid reputation as a package design agency and creates most of the packages for the Buffalo Trace Distillery. Every year the distillery comes out with a new entry in its series of very rare whiskeys under the "Antique Collection" banner. The entry in 2006 was the Thomas H. Handy Straight Rye Whiskey, and SPAR was again chosen to execute the package design. As requested we kept the design in the basic pattern SPAR had previously established for this product series. But we gave Thomas H. Handy Rye its own unique identity by playing on the history behind the brand and the association Thomas Handy had with the original Sazerac Coffee House in New Orleans.

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Silver ADDY Winner 2007