Feeney's
Feeney’s Irish Cream needed a campaign that targeted females. The pieces were to be part of a series, so SPAR created the graphic element of the bottles and a border at the bottom of each piece. The result was a clean design layout with a common graphic element specific to the Feeney’s brand. The series was an instant success and continues to this day.
Silver ADDY Award 2006 Case Card
Silver ADDY Award 2006 Shelf Talker