Fireball
Dr. McGillicuddy's Fireball Whiskey Shooter is targeted at risk-taking males, personified by bikers. SPAR designed the creative with in-your-face graphics and headlines that challenges the rebel in you.
At SPAR we feel very strongly about graphic continuity. The design format we created for Fireball allows for a variety images and messages while also establishing that consistency from ad to ad so necessary for creating effective advertising impressions.
Gold ADDY Award 2005 Case Card