Rain Vodka
SPAR was asked to create an underlying “creative concept” and brand support for Rain Vodka, a super premium brand whose target demo is women. The look and feel of the graphics were designed to reflect the cleanliness and purity of the brand while giving enough information to make informed purchase decisions without being overly technical. The layout was specifically designed to appeal to women.
At SPAR we feel very strongly about graphic continuity. The design format we created for Rain allows for a variety images and messages while also establishing that consistency from ad to ad so necessary for creating effective advertising impressions.
Silver ADDY Award 2006 Sell Sheet
Silver ADDY Award 2006 Press Kit
Silver ADDY Award 2006 Case Card
Silver ADDY Award 2006 Martini Recipe Booklet