
Bushmills
Bushmills is a growing brand in the Irish Whiskey category. We were asked to develop a coordinated on-premise and off-premise program. The elements of the off-premise program included a clever 14” rustic barrel counter display to hold 50ml bottles of Bushmills Irish Whiskey. The on-premise elements included large and small mirrors, illuminated menu boards, chalkboards, rocks glasses, shot glasses, metal signs and rubber bar mats. Combined elements created a stunning and successful program.
Personal Note: Diageo sales team members went out of their way to support SPAR and gave us additional business when we were evacuated because of Katrina. Their support will not be forgotten.

