SPAR's New Blog Web Site
SPAR's new web site, which you are enjoying, is a different approach from the usual flash site often associated with ad agencies, and there is a reason for that. Flash is, well, flashy, but not much else. It is also sometimes disturbing and often way over the top. Our intention was NOT to design an e-brochure but a place that would be constantly changing and interesting to visit. The SPAR web site is a "dynamic data base" web site, in which the data is always changing. In a word it is a "blog". Not a blog in the usual sense, though that interplay between SPAR and the viewer will eventually be added when the time is right, but it is blog-based, using Movable Type Software. Anyone at SPAR can make changes, additions, or deletions in mere minutes. It is also designed to be informative, thus the "Intel" and "News" sections.
Silver ADDY Award 2007